Discover your true zone of genius naturally.
In Episode 73 of the Marketing Matrix Podcast, podcaster and business coach Evans Putman of Infinite Impact Radio shared how to trust your instincts, develop a morning routine, and gain clarity in your purpose to help you achieve your business goals.
Here are some of the most notable takeaways:
Trust Your Instinct When Uncovering Your Purpose
Whether you’re just getting started, or you’re considering leaving a highly profitable business to chase a higher calling, the key is to trust your instinct. Deep down, you know your zone of genius, even if it isn’t fully clear to you yet.
When something calls for you to do more in order to impact more lives, listen closely to that feeling. It will guide you in the right direction.
Develop a Morning Routine for Success
Successful entrepreneurs have a morning routine. Tapping into a daily practice can help you feel more like your authentic self. Try these positive exercises:
- Drink a ton of water (like, 40 oz!)
- Meditate
- Practice gratitude
- Read something spiritually, mentally, or emotionally invigorating
- Exercise
The key is not to touch your email or social media until you’re done with your morning routine. By prioritizing your own health, you’ll gain the ability to be more proactive in your tasks instead of feeling like you’re putting out fires.
Gain Clarity in Your Zone of Genius by Moving Forward
Even if you don’t feel like you know what your next steps are in your business, it’s important to keep moving. You can’t just sit around and hope for clarity.
To get clear on your purpose, you have to start moving forward.
The master key of success is to take ownership of the result without knowing the path. Say to yourself, “I’m going to just move to that result.” By doing so, it’ll help get you through the fear and imposter syndrome.
Reach Your Ideal Audience With Your Content
When marketing to your ideal avatar, you need to discover where they’re hanging out. Beyond social media, get your content in front of your dream customer in these two ways…
Post content on Medium.com. Even if you don’t know exactly where to find your avatar, Medium is a great spot to start. Readers on Medium choose topics they’re interested in, and get a curated feed of suggested articles based on those interests. As a result, Medium puts your content in front of your ideal audience automatically.
Keep readers on your page for as long as possible to increase SEO. The longer someone is on a page on your website, the higher that page will rank in search results. One hack is to embed your podcast or long form content directly into your blog post. The visitor may digest the content directly in your post, thus increasing your SEO. This type of interaction sends signals to Google that your content is really valuable.
Follow your gut, take care of yourself, and soon you’ll have clarity on your purpose and will feel like your most authentic self.