Are you making the same mistake that most entrepreneurs make by not thinking about public relations tactics in your business? Keep reading to find out how to use public relations strategies to get your offer out in front of your most profitable audiences.
In Episodes 54 and 55 of the Marketing Matrix Podcast, public relations expert Courtney Love Gavin shared how to use PR in your business to take it to the next level.
ALL Businesses Need Public Relations
One of the biggest misconceptions about public relations is that it’s only for bigger businesses. Entrepreneurs usually completely avoid public relations and think they can’t afford it yet. As a result, they put the idea to the back burner, and this is only compounded by the feeling that PR seems intimidating and time-consuming. But none of this is true: all businesses communicate their brand, and you need to be intentional about it.
Entrepreneurs generate so much content, but rarely do they think about PR. Public relations is all about owning your business’s narrative through a specific lens. Remember: if you’re not telling your brand’s story, someone else is going to tell it for you.
You Need to Apply Public Relations Tactics to Your Brand
You have a ton to gain from utilizing PR tactics because it can be what brings your brand to that next level. PR is a skill that is 100% learnable.
If you want to create a sustainable business that’s going to be around for a decade and more, you can choose to overspend on advertising, but it’s smarter to build your loyal tribe. By doing so, you’ll instill trust, authority, and credibility. Public relations is absolutely the best way to do that.
When taking a PR approach, you go directly to the places where your prominent audience members hang out. As a result, you become aligned with them, and then they become part of your sphere of influence. Automatic growth!
These 2 Tips Make the Formula for Success
When it comes down to messaging, the formula for success includes two simple things: angle and timeliness.
When you’re figuring out the messaging behind your offer, it’s important to think about the angle of your product or service that will serve your audience the most. Don’t just talk to them about the features; think about the most compelling angles and topics that will get your people hooked.
Next is timeliness. We’re not talking about being on time, we’re raising the question of “why now?” With your offer, you need to create some sense of urgency. Think of the reason why your product is important right now and what can make it newsworthy.
You need to think about public relations, no matter the size or the age of your brand. Learn essential PR skills, and you’ll be on your way to building your loyal audience and skyrocket your business.