If you want to know how to get your physical products to stand out in the world of ecommerce, then read on to finally find your way to sell more items online—via Etsy, Shopify, or other online marketplaces.
In Episodes 97 and 98 of the Marketing Matrix Podcast, Brenda Lackman of Ecom Queens shared how to develop long term success for your products and provide an exceptional experience for your customers. You’ll also learn how to apply service-industry strategies to your ecommerce business. After listening, you’ll know how to stand out from your competition to become an Ecom Queen (or King).
Here are some of the most notable takeaways:
Develop Long Term Success For Your Business by Standing Out in Ecommerce
The recipe for long term success is finding buyers who are buying from you. This means they’re showing up to your shop for you, whether it’s your face behind the brand, your name, or your store name.
In order to do this, you build a loyal community via social media.
Some ecommerce shops have Facebook groups of tens of thousands of people who are fully devoted to their product. These are raving fans and people who talk about their products every day, and who are ready to buy your new products as soon as they’re launched.
Focus on one platform first, and then after one is running successfully then you can move onto other channels.
Focus On Your Brand’s Story and Experience
You’re not just selling the product; you’re also selling the experience that goes along with that purchase.
Customers want to:
- Feel known
- Feel secure
- Have an easy shopping experience
As soon as you apply psychological strategies to your ecommerce business, you’ll have a better chance at success.
Have a fully fleshed out site, so that you’ll cater to two types of audiences: those who just want to log on, purchase, and leave; and those who want to linger and browse through your site and read more about your story, your brand, and your product descriptions. Your ecommerce platform has to be optimized for both scenarios.
The Four Key Questions To Ask
Strategies used for online service-based entrepreneurs can be used for physical product ecommerce business owners, too… just twist the strategy a bit.
Both types of entrepreneurs must ask the questions:
- What problem are you trying to solve for your customer?
- What are your customers struggling with?
- Why should someone want what you’re offering?
- What are the details surrounding your ideal customer’s story; i.e. why do they want your product, and when are they going to use it?
By thinking of your products through the eyes of your customers, setting up a group of loyal fans, and showcasing your brand’s story, you’re well on your way to building a successful ecommerce business.