Show up. This is the best way to launch your multi passionate brand with clear messaging so you can carve out your niche in the online space. Then, find your way to drive income with a minimum viable product.
In Episodes 101 and 102 of the Marketing Matrix Podcast, Dr. Lindsey Elmore talked about how to listen to your audience, be consistent with value, and launch an MVP that will start to bring in cash.
Here are some of the most notable takeaways:
Find Out What Your Audience Wants
First, it’s important to understand that 100 followers who are clear on your messaging and loyal to your brand is more important than 1,000 followers who don’t know what you are all about.
The simplest way to do this? Literally post an Instagram story to see what you can bring to your followers. Ask them:
- What problems do they have?
- What do they need?
- How can you help them solve their problems?
- What can you teach them?
- How can you best show up for them?
As a multi passionate entrepreneur, you may find yourself wanting to share everything that encompasses you as a human being and business owner. But it’s important to serve your audience first.
Show Up: Consistency in Providing Value is Key
Once you discover what your audience wants, provide them with value.
Show up regularly. Don’t waste their time. And definitely don’t be a diva.
Just like Gary Vaynerchuk says, providing value is all about the jab jab jab right hook method. You have to give tons of value before you can ask for your audience’s money.
For example, Dr. Lindsey Elmore showed up on Facebook Live every Monday at 5pm for three years to teach her followers things that mattered to them before she thought about selling a course to them.
What is the Minimum Viable Product You Can Offer?
Entrepreneurs oftentimes have too much to bring to the table, which either dilutes their messaging or stunts their launch.
The biggest mistake you can make is to try to offer all of your ideas at the beginning. Stop, take a step back, and think about the minimum viable product you can offer. This should be aligned with what your audience is asking for, as well as the value you’re providing consistently.
Invest the minimal amount of time and money to get your brand out into the world, and make sure your messaging is crystal clear: who are you helping, and what problem are you solving for them?
Launch your MVP, and recognize that all of your other amazing ideas are still inside your brain, but they can come further down the line. This will help you get your brand out the door so you can start making a little money, which will ultimately lead to you making a lot of money.