If you’ve been wondering if you’re ready for Facebook ads so you can maximize your earning potential, then read on to learn how to make sure your efforts with Facebook ads will give you a big payday.
Here’s what you need to know to run successful Facebook ads. Follow our PMT method below.
Prepare Your Platform
P in the PMT method stands for platform, and there are three P’s within this. To be ready for Facebook ads, you need to prepare your platform.
First is product. You need a physical product, a service, a membership, a course, or some sort of an offer. The product is the main reason why many people go into entrepreneurship in the first place: to provide value to others with a productized offer.
Second is people. You need to think about your people not as one ideal client avatar, but as multiple customer archetypes. These are subsets of customers you can market to, and it’s important to only sell to one archetype at a time, especially with Facebook ads.
Third is positioning. Basically, a company can only hold one position in the mind of their client, or else your business will suffer. For example, Russell Brunson is the funnel guy of the universe—that is his positioning, even though his business covers all digital marketing.
The Medium Is How You Communicate Your Platform
M stands for medium, and there are 4 sub-M’s within this. Knowing how you’ll communicate your platform will help you become ready for Facebook ads.
You need a machine. This is your funnel and automated sales process so you can take people from the ad through to a purchase to engage with your product or service.
Messaging is next: in terms of Facebook ads, your messaging has to be guided towards your customer’s pain and problem for it to work, because ads are based on pattern-interrupt. As mentioned before, your messaging needs to be dialed towards one customer archetype and not try to appeal to the masses.
Having an understanding of metrics is crucial. The glory of Facebook ads are in the numbers; you’re trading money for data. The data teaches you exactly what you need to do to adjust your funnel so you can continue to increase your conversion rate of your offer.
Finally is mindset. You can’t look at Facebook ads as an expense; they are an investment. First, you have to recognize that you need to have a database mindset. You’re buying data for your business, which will teach you what you need to tweak so you can skyrocket your conversion rate and sell constantly. Make sure not to be emotional about your money; it’s a tactical investment.
Tactics for Facebook Ads
Consider the pixel, your ad budget, and your follow up system. These are all necessary elements to be sure you are ready for Facebook ads so they bring the success you desire.
The pixel: this tracks people’s behavior. It will help you understand behaviors of people in your funnel so you can make educated decisions in your business once you’ve analyzed the data.
Next, think about your budget for ads. If you want to be successful with ads at a lower budget, you need to figure your budget based on your goals. Think about the number of sales you need to make in a month, or how many calls you want scheduled per month, and then work backwards to determine your budget.
Also, remember that Facebook will reward bigger advertisers who are going to have more pixel events fired, so it’s important to set aside money to be successful with your ads.
Another tactic is your follow up system. You want to make sure to have this in place so you’re maximizing the money you spend on ads. This may look like:
- Email sequence
- CRM
- Texting followup system
- DM system
- Etc
Make sure your machine is mobile-friendly. Not even optimized for mobile, but designed for mobile first. This is a critical difference!
Once you have your platform, medium and tactics in place, you’ll be ready to run successful Facebook ads.