The Launch Expert shares how to have a successful launch to increase income, build a community, and have a greater impact in the world.
In Episode 85 of the Marketing Matrix Podcast, Jeff Brewer of Launch Hacker Lab shared how to leverage success stories, give your audience what they want, and create meaningful, consistent content without constant work.
Here are some of the most notable takeaways:
Leverage Success Stories to Scale Your Business
The key to those high ticket clients? Here’s what you need to do:
- Sign up with a coach or join a mastermind group
- Find your dream clients
- Follow your coach’s system for getting results
- Deliver results for them
- Leverage those results: share your success story in your groups
- People will want to sign up for the results you create!
This system will create momentum and build revenue in your business. Prove that you can create amazing results for your clients and share those testimonials. Then, you will get others clamoring (and willing to pay lots of cash) for your help.
You can even help influential people for free with your knowledge, experience, and expertise. Then, create a success story around that. It’s the quickest, simplest, and easiest way to grow an online business today.
Give Your Audience What They Want (says the Launch Expert)
Many people fail in a product launch because they focus all their time on selling people what they need. People buy what they want, not what they need.
You can start by serving a small focus group of your audience. Ask them what type of product you could offer that they want to buy. Once people buy it, you create the product live with them in a series of coaching calls. In these calls, you answer all their questions and create solutions for all of their problems.
With this content, you then create a second, more polished version of your product, and launch it to your internal audience.
These 2 Types of Content Will Fuel Your Value Ladder
Not sure what to say to your audience? Try this:
Documented content is powerful because you simply use recorded content that already exists, whether it’s from a speaking engagement or an interview or something similar, and then break it down into digestible chunks. Add a CTA to each of these value nuggets, and soon you have repurposed content that you can deliver to the masses.
Created content focuses on what you want to teach. Jeff spends about 2 to 3 days per month making content for the next 30 days, and he’s inspired by questions in social media groups or questions he gets in response to his automated welcome series of emails. Take each question and create individual pieces of content around that.
Listen to your audience to deliver value that will in turn sell offers. By having an ear to the ground and leveraging your network to share your success stories, you will see your business grow quickly.