If you need to step out of your comfort zone, then read on to finally find your way to go all in and find success. In Episode 60 of the Marketing Matrix Podcast, funnel-building pro Jeffery Banek of The Funnel Doc shared how to he went from having to pawn his wife’s ring to where he charges between $40K to $100K for a complete funnel ecosystem because of the results he’s consistently able to get with his clients.
Here are some of the most notable takeaways:
Don’t Use Your Website to Sell or Get Leads
Right now, websites house all the information for a brand, generate leads, and make sales. Jeffery Banek says that needs to change because funnels are the future.
In a few years, Jeffery predicts that websites will only be information portals where you find out everything about a company. When that happens, funnels will be present everywhere in order to generate sales and leads. Separating these two purposes will create a much more efficient flow so that conversions happen in funnels, instead of trying to force them into a website. Thus, funnel building will become an essential skill.
Be Ready to Grow If You’re an Entrepreneur
Entrepreneurialism puts a mirror in front of you as you grow, and it really makes you look at some of your own demons. You’re forced to reflect upon who you are, where you’re going, and what you represent, especially if the transformation happens at a fast pace.
In his journey, Jeffery did a lot of self-reflection and made changes and took steps to become the entrepreneur he is now.
If you keep doing the same things, nothing will ever change. You need to get out of your comfort zone. If you really want to make an impact and make a difference in your life and for other people, you have to be willing to go all in and fully commit.
Formal Research is Key for Funnel Building
It’s crucial to have a dialogue with your ideal customers so that you know their common objections. Then, you can take those objections and overcome them in your sales funnel.
This formal research period will allow you to gather data so you can pepper your funnel with real objections and real solutions. When funnel building, place these everywhere in your funnel, from the flow of the funnel itself to the email followup, to the messenger bots, and more.
Go from rags to riches, just like Jeffrey’s story by consistently transforming the lives of others.