If you haven’t yet unleashed the power of Facebook marketing, then read on to finally feel confident in marketing and advertising on Facebook.
In Episode 79 of the Marketing Matrix Podcast, Hernan Vazquez is a Two Comma Club award winner who shared how to learn about your customers by running Facebook ads, leverage your video content in multiple ways, build an audience within Facebook, and try different ad strategies.
Here are some of the most notable takeaways:
Learn About Your Ideal Customer Through Facebook Marketing
With traditional organic social media and SEO tactics, you can learn about your audience. But it takes a lot of time.
By utilizing Facebook marketing through ads, you can get the same information a lot faster. When you launch an ad today, also test these things:
- An idea
- A niche
- A funnel
- A hook/angle
In 24 hours or less after launching your ad, start reviewing your data. From there, you can tweak and tailor your ad content to get a higher ROI.
How To Stand Out From The Competition With Video Content
Facebook Live is a super powerful tool in Facebook marketing because it can help you stand out from the competition, and increase the quality of your leads.
All you need to do is take out your phone and go live from your Facebook profile. Optimize the experience by adding links to your bio and uploading a nice header.
From there, you can repurpose that video on your Facebook page and include a call to action. Then, boost that post to get it in front of your ideal demographics by using Facebook’s targeting capabilities.
With just one Live video, you have a strong organic presence, and you’ve also created targeted ad content for your Facebook page!
Build Audiences Within Facebook
From that boosted video post you created above, you can now go through the Business Manager on Facebook in order to create your custom audience from that post.
For example, you could create an audience of people who watched 25% of your video. Once you have that group, then you can retarget them with conversion ads and traffic ads.
There are virtually no limits when it comes to the types of audiences you can build from the ads you put out on Facebook. By creating segments, you can create custom, higher-converting content for the various groups of your ideal customers. This aspect of Facebook marketing is unique to the platform!
Try a Long Game Approach with Facebook Marketing
Longevity is a new trend in Facebook ad campaigns. Instead of only serving immediate, direct response type of ads, you can now market your brand and offer to an audience for anywhere from 30 to 180 days, for example. During those months, viewers think about buying your program.
This long game approach creates a halo effect, because your potential customer will see you everywhere: on video, on your landing page, on another video, and more. This type of exposure builds authority for you. Facebook marketing is truly a unique approach in our business environment today.