If you want new ways to market your business, then read on to finally find your way to stand out with your Facebook ads.
In Episode 90 of the Marketing Matrix Podcast, Ryan Espi of First Light Whiskey shared how to reach your dream customers organically, focus on the overall customer experience, and stand out in a sea of Facebook ads.
Here are some of the most notable takeaways:
The New Way to Reach Your Dream Customers
Forget the direct response advertising world of copy, sales funnels, and paid advertising. Try a more organic route:
- Truly understand your consumer base
- Connect your story to who they are
- Align your company’s values with your customers’.
One great way to do this is to enlist the help of influencers in your space. Taking this route is all about knowing your audience and finding someone who’s connected to them. By setting this foundation, you’ll be able to stand out with Facebook ads even more.
Focus on the Overall Customer Experience
Remember the first time you got an Apple product—how smooth of an experience it was to unwrap the box and slide the item out? Everything is well thought out and very elegant.
Bring this type of experience to your product, and it will make a difference for your business. Doing this will bring brand advocacy, change a customer into a raving fan, and build lifetime loyalty.
You can do this by:
- Sending a well-written email for a specific customer interaction
- Provide an extra touch point your customer isn’t used to
- Experimenting with the packaging of your product
This will complement the your marketing to help you stand out with Facebook ads.
One Facebook Ad Can Change Everything
In order to succeed with Facebook ads, you have to know your market, immerse yourself in who they are, and understand their pain points. You may put out tons of ads trying to reach your market, but when it comes down to it, one ad can change everything for your life and business.
In order to stand out with Facebook ads, it’s important to break patterns you see. Figure out how to go against trends and still get your message across.
One great way to do this is to tell a story that relates to a specific problem for a specific person. If you do this, you’ll speak to a lot of people. On the other hand, if you talk in generalizations, you’ll speak to no one.
With your marketing and brand experience, focus on the entire customer experience, and hammer down your niche. You’ll stand out with your Facebook ads more and see major business growth as a result!