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Branding Authenticity: How to Stay Authentic To Yourself As You Explode as an Entrepreneur

Branding authenticity in your business is important. As you grow as an entrepreneur, you may reach a point where you’ve grown so much as a person your branding no longer feels authentic to you. If you want to know the next steps in your entrepreneurial journey, then read on to finally find your way to […]

Value-First Approach: Stand Out With This Marketing Strategy

The value-first approach is the best strategy to sign more clients in a way that doesn’t feel sales-y. Read on to finally find your way to nurture your leads and potential clients so the best ones will sign on with you. In Episode 99 of the Marketing Matrix Podcast, Henry Daas of Daas Knowledge shared […]

Retargeting: The Power of Retargeting With My Simple 3 Group Process

Retargeting is key to a great marketing strategy. It helps to increase conversions and decrease the cost to acquire customers. This makes it essential to growing and scaling your business. In Episode 83 of the Marketing Matrix Podcast, I talk about why retargeting is so important, the different ways you can do it, and the […]

Authenticity: This Marketing “Strategy” Matters Most For Your Business Success

Authenticity isn’t typically seen as a strategy, but it certainly has a prominent place in marketing. Have you checked all the boxes for your marketing strategy…but it’s still not working for you? What is the missing link to turn your hard work into actual income?  In Episodes 94 and 95 of the Marketing Matrix Podcast, […]

Warm Up Your Traffic: Transform Cold Traffic to Hot Leads with These 5 Principles

You must warm up your traffic if you want to get a good response on Facebook ads or through organic marketing efforts. These 5 principles can transform your cold traffic to hot leads that are ready to purchase your offer.  Here are the 5 key principles to warm up your traffic: Principle 1: Story Use […]

The Secrets of Successful Podcasting

Successful podcasting require optimizing your audio content. Whether you want to take your podcast to the next level or launch your podcast from a solid foundation of tactical and inspirational knowledge, read on. In Episodes 105 and 106 of the Marketing Matrix Podcast, Travis Brown of Pod Decks shared how to create a frictionless podcast […]

Consistent Content: The Secret to Booking More Clients

Consistent content creation and publishing is the key to booking more clients. Stop being a perfectionist, and commit to consistency. In Episode 103 of the Marketing Matrix Podcast, Luis and Fonzie Camejo of BIZBROS shared how to turn your content into a business-building machine. Here are some of the most notable takeaways: Be Consistent Before […]

Using YouTube to Build Your Audience Organically

If you’re looking to incorporate a YouTube channel into your marketing strategy, then read on to finally find your way to monetize the platform and build a high-converting audience—organically. In Episodes 95 and 96 of the Marketing Matrix Podcast, Steve Raiken of Raiken Profit shared how to build a YouTube following, organize high-yield content creation, […]

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