Authenticity isn’t typically seen as a strategy, but it certainly has a prominent place in marketing. Have you checked all the boxes for your marketing strategy…but it’s still not working for you? What is the missing link to turn your hard work into actual income?
In Episodes 94 and 95 of the Marketing Matrix Podcast, Michael Johnson of MajicForLife shared how to find your internal blockers, tap into authenticity, and how to host a summit for instant credibility.
Here are some of the most notable takeaways:
Find Your Internal Blocker that Holds You Back From Success
You’ve followed the strategies of every marketing guru out there, but something still isn’t working. It’s possible that you are the reason you’re not seeing the financial rewards you’ve been working so hard to achieve.
Doing the mindset work is key to discover your internal blocker that holds you back from success. There’s no way to gloss over this introspective journey: there are particular structures and frameworks you need to work through in order to achieve the psychological foundation that will work for you.
How to Tap Into Authenticity
Even though “being authentic” isn’t a true marketing tactic, it’s the most important thing to make your business successful.
Why? Because with or without training, people are naturally good readers of others.
They can tell right away if there’s something about you. Have you ever run into a person who talks to you, and you walk away from the conversation thinking, “I don’t believe a thing they just said to me?” Everyone has! When you meet someone and you are immediately lean into their message also proves this point.
Others are always looking to determine your authenticity: when they watch you, when you talk to them, and when you sell to them.
It’s crucial to figure out your self-awareness so that you can be true when you’re presenting yourself to others. When you cross this threshold, people are going to be want to be around you. There’s no mechanical tactic that can beat that.
The Benefits of Hosting a Summit
Hosting a summit may seem a bit counterintuitive, because you’re asking your competitors to collaborate with you.
What ends up happening is your attendees end up loving all your presenters, and now suddenly you’re in with this mix of influential people—meaning you’re instantly associated with them.
Suddenly, you have the credibility and raised stature that your ideal audience needs to see for your business.
By tapping into authenticity and getting past your personal internal blockers, you’ll set yourself up for the success that your hard work deserves.