Branding authenticity in your business is important. As you grow as an entrepreneur, you may reach a point where you’ve grown so much as a person your branding no longer feels authentic to you. If you want to know the next steps in your entrepreneurial journey, then read on to finally find your way to scale your business while staying authentic.
In Episode 108 of the Marketing Matrix Podcast, Liz Benny, The Queen of Kapow, shared how to rebrand and reinvent yourself at the right time, how to care and empathize with your community to maximize profits, and how to use paid advertising to get where you want to go quickly.
Here are some of the most notable takeaways:
Branding Authenticity: When to Rebrand Your Business
Your core mission and values find you when you commit yourself to the journey of becoming the best version of yourself. The path you’re going to go on as an entrepreneur will naturally unfold in front of you.
Because of this, no matter where you are now, there will be different iterations that you and your business will go through, and you will need to rebrand and grow with those changes.
Liz says, “some people try to jump white too soon, and some people don’t jump soon enough.” Ultimately, you will know best when to make the rebrand jump because what you’re doing won’t feel authentic to you anymore.
Change as you go, and don’t be afraid to make those pivots as they feel authentic to you.
The Secret to Making Millions
According to Liz Benny, the secret to millions of dollars is income is intuition and empathy.
Her secret to making a ton of money? Caring, and caring about the small details, like:
- How does your person feel through the journey?
- Where are they sitting?
- What fights have they just had recently?
- Not only what car do they drive, but what are the features of the car that frustrate them?
With empathy, you’ll be able to tap into the individuals within your community, so you’ll be able to help them better.
By asking your audience their dreams, you’ll be able to figure out how to solve their pain points and give them the solution and ease of life they desire.
Paid Advertising Can Lead to No Advertising
In Liz Benny’s first year in business, when she made her first million dollars, she told us that 98% of that income came through paid marketing.
When you become the master of paid traffic, you can pick your income amount and make it happen with your solid offer that provides tons of value.
Things were going so well for Liz that in 2020, she spent $0 on paid marketing, because she has leads coming in organically now and has a massive email list.
Liz says that if you go to her social media accounts now, you’d think that she was trying to leverage her network through organic content; but it is just her being herself.
Make sure to listen to the full episode so you can learn how being fully authentic can bring you tons of wealth.