Consistent content creation and publishing is the key to booking more clients. Stop being a perfectionist, and commit to consistency.
In Episode 103 of the Marketing Matrix Podcast, Luis and Fonzie Camejo of BIZBROS shared how to turn your content into a business-building machine.
Here are some of the most notable takeaways:
Be Consistent Before You Multiply Your Message
Before you start to publish your content everywhere, you must fully define your message. Messaging comes first!
After your message is nailed down, then you can take that message across all channels. Talk about it consistently, both in terms of time and content.
You also need to understand your capacity so that you can show up regularly in order to create those conversations that lead to relationships, business opportunities, and partnerships.
Consistent Content Require You to Remove Barriers That Prevent You From Publishing
Luis and Fonzie let perfectionism get in the way of them hitting “publish” on their content. They wanted everything to look amazing and sound perfect. Later, they realized they were using that as an excuse because they were afraid of putting themselves out there and being on camera.
But in order to spread your message, you need to face your fears, chance facing criticism, and hit publish. That’s the only way you’re going to move forward.
Provide a Call To Action Every Time
Finally, the only way that you’ll reap the full benefits of publishing so much content is to provide a call to action every time. With everything you publish, think about:
- What’s the next desired action?
- Where are you sending people?
The repeated call to action will help guide the audience member who has tuned into your content every day for a week. On that 7th day, they need to know how to reach you for a potentially large contract.
By publishing consistent content, you will be on the road to building more business relationships, which in turn will increase your capacity to multiply your impact even more.