Podcasting tips from Larry Roberts will help you make your podcast work for you by utilizing your podcast to its full potential.
In Episode 88 of the Marketing Matrix Podcast, Larry Roberts of Readily Random shared how to find your podcast niche, monetize your podcast, and make daily content creation work in your favor.
Here are some of the most notable takeaways:
Podcasting Tip: How to Find Your Podcast Niche
You can start a podcast about anything, but in order to gain true fans who are here to stay, your podcast needs to have a niche. The end goal for podcasters is usually to monetize that platform. To do this, you need to have a tribe.
Larry went from a podcast about alcoholism recovery stories, to talking about anything he thought was cool. It wasn’t until he honed in his niche—helping others find their creativity and stop the comparison loop—that he had a marketable podcast.
Larry’s podcasting tip to you is that you can find your podcast niche by starting your journey. Then, eventually you will land on a topic that will resonate with you and your audience. Your niche will continue to evolve as you put out more content. By that point, you will have listeners who can help you by providing feedback and interacting with your show.
How to Extend Your Reach as a Podcaster
In November, you can join NaPodPoMo—National Podcast Post Month—where podcasters come together and publish one podcast episode per day. This activity is an exciting creative challenge, because suddenly you’ll have to come up with new content daily.
Larry started to find his tribe when he joined NaPodPoMo and also committed to doing daily Facebook Lives. He went from 0 viewers to eventually gaining enough followers that began to expect him to show up every day.
Podcasting tip: daily content—whether on your podcast or on a free channel like Facebook Live—will help you push the limits of your creativity and also grow your audience.
How to Monetize Your Podcast
You can monetize your podcast through sponsors or a Patreon campaign. However, you can also use your podcast as a marketing tool for your services.
By pushing your offers, whether it’s a book, a course, a 1 on 1 service, or something else, your podcast is a great place to market yourself. According to Larry, his podcast is “the glue that ties everything together.”
To hear more about these podcasting tips and other great marketing advice, make sure to listen to the episode above.