If you want to grow your audience organically with storytelling and video, then read on to sign big clients using your personality.
In Episode 82 of the Marketing Matrix Podcast, Nic Fitzgerald of Friendly Giant Films shared how to use Facebook Live and video content to grow your audience, and also gives away 9 tips to help you master storytelling.
Here are some of the most notable takeaways:
Facebook Live Will Grow Your Business Immensely
Find your voice by publishing Facebook Lives every day.
With consistency, more people will listen. You will get better as you go, and eventually you’ll grow an audience and get more interaction, too.
Pay attention to:
- The questions they ask you
- The conversations they have
- What they’re struggling with
From there, you can craft messages to specifically address those issues.
Soon, you’ll have more people reach out to you in DM’s asking for help, which will lead to word-of-mouth marketing for your services because you continue to deliver value. This is all done with organic marketing strategies!
The Best Way to Make Connections Quickly
Video, video, video.
Whether it’s on Facebook Live, IGTV, IG Stories, YouTube, TikTok, or elsewhere, video builds trust the fastest.
Prospective clients will pick up your personality from video, and you’ll be able to engage more of their senses.
Combine video tactics with interacting in Facebook groups by serving and giving value, and you’ll begin to see your business grow. Help people and give them words of encouragement without expecting anything in return.
9 Tips to Master The Art of Storytelling
Finally, the 9 tips that will help you master the art of storytelling!
- Begin with the end in mind.
- Have a good structure with purposes for your beginning, middle, and end.
- Introduce the conflict early. What triggered the change?
- Introduce the key characters.
- Name an enemy: a person, a health problem, an economic crisis, etc.
- Raise the stakes. Make your success vital.
- Share as many details as possible.
- Be genuine. Don’t make stuff up.
- Tell your story—do it now.
To hear more of Nic Fitzgerald’s entrepreneurial story or learn more about his tips for effective storytelling, listen to this podcast episode!