A profitable audience is one that’s ready to buy your offers as soon as they launch, right? Don’t you want that in your business?
In Episode 77 of the Marketing Matrix Podcast, Josh Forti of Think Different Theory shared how to build an audience, what platform to use, and whether to use organic or paid marketing.
Here are some of the most notable takeaways:
What Does a Profitable Audience Look Like?
An audience is a group or segment of people who are really sold on your message. These people buy into the future transformation you promise, and understand the vehicle you propose to get them there.
Your message gets your audience to buy into your mission. You also need to be able to communicate your message in a way that helps them understand it, and gives them a real, tangible framework to follow to achieve the result they want.
Your audience will really explode when they associate your message with YOU. This is the tipping point: when you go from doing all the work to having your audience promote your message because they believe in your vision. Suddenly, you’ve got this community who wants to be sold more stuff, be told more information, and looks to you as the leader.
Here’s What Platform To Use to Gain a Profitable Audience
If you are wondering…
- What platform should I use?
- Should I start a podcast?
- Should I do a Facebook group?
- Is Instagram or YouTube better?
Take a step back: you’re asking the wrong questions! None of these things really matter.
The question you need to ask yourself is: “Which platform is going to accomplish my goal of building a profitable audience?”
Think about what you actually need to do, and then simplify everything down around that goal.
Organic or Paid Marketing?
You do not need to run paid advertising to make your first dollar online. You can do that organically. But if you want to scale, you need to do both.
Start with organic marketing tactics: start a Facebook group, start a podcast, do whatever proven concept that actually works based on your market, your customer, and their pain points.
Now, once you have a proven organic strategy, then add advertising on top of that. Then, adjust—don’t cancel—your organic strategy.
Take the time in your organic marketing to figure out your market, your offer, and your message. As soon as you prove it, then use ads to scale your growth.
Build a profitable audience by understanding your message, your offer, and your customer’s pain points. By doing this, you’ll grow your business.