Branding is not exactly what you might think. If you want to develop a personal brand that actually sells your offer, then read on to resonate with your audience.
In Episodes 69 and 70 of the Marketing Matrix Podcast, Henry Kaminski Jr. of Unique Designz shared how to develop your brand, appeal to your ideal audience, and be authentic to make sales.
Here are some of the most notable takeaways:
You Should Be Able to Answer These Questions
Have you done your homework for your offer? You need to be able to answer these questions in order to find success in your business:
- Who is your ideal client?
- Why should they pick you?
- How does your product or service solve their problem?
- Are you articulating the value behind your offer so you can differentiate yourself in the market?
- Do you have a consistent online presence?
- Does your identity represent the value you deliver?
The Real Definition of Branding
Branding is n’t what most people think it is. Sure, the identity, the logo, the website, and the colors are all part of your branding, but the best definition is this:
It’s the gut feeling people get when they interact with you and your business.
In terms of personal branding for coaches, consultants, and solopreneurs, branding is the crossroads between how you perceive yourself and how your audience perceives you. Branding is also how the community describes you. It’s about how you need to look and feel to your audience, and what makes you radically different from everybody else.
The Personal Aspects of Branding
There’s a fine balance in personal branding. You’ve got to believe you’re the best in your industry, but you’ve also got to be a constant learner, be humble, understand humility, and be vulnerable.
Also, it pays to be vulnerable and authentic to your audience because it gets a lot of engagement, but you’ve got to make sure that your content is relevant to your offer and will resonate with your ideal customers. If your messaging hits a chord with the people you really want to serve and who are going to buy from you, you will see massive results.