Get Started With Ads
(Adver-THINKING)
Running successful ads is less about fad-ish tactics and out-spending your competition, it’s really about out-thinking them.
Get Started With Ads
(Adver-THINKING)
Running successful ads is less about fad-ish tactics and out-spending your competition, it’s really about out-thinking them.
The opportunity of Facebook ads to literally create a personal ATM for your business and life is alluring, but sometimes frustrating. This leads many to think ads don’t work for them. If you’ve ever felt this way, you are not alone!
After talking to hundreds of entrepreneurs about their ads, working with over $1MM in ad spend, and helping multiple businesses cross the 7-figure mark and have multiple 6-figure launches using primarily Facebook ad strategies, I have come to realize that there are a few simple things to understand about how to THINK about ads that will change everything about how you approach ads in your business.
I call it “Adver-THINKING.” This page is designed to help you learn to THINK about ads correctly, so you can out-THINK your competition and win BIG with FB Ads.
How To Use This Page
This page contains videos to help you use Adver-THINKING based on your funnel type, ad budget, desired objective for ads, whether you are looking to learn or outsource ads, and more! Find the video that best suits your needs and go from there!
How To Use This Page
This page contains videos to help you use Adver-THINKING based on your funnel type, ad budget, desired objective for ads, whether you are looking to learn or outsource ads, and more! Find the video that best suits your needs and go from there!
Funnel type
Discover the best solution based on the kind of funnel you want to promote with ads
Live Launch Funnel
5-Day Challenge Pitching High Ticket Offer at the End
Launches to an online event are all the rage right now! Whether you are teaching for 1 or 5 days, you get an opportunity to interact with your audience and build trust. You can win big as you deliver massive value!
Using ads to help promote your launch is a powerful solution to finding new customers and can get you a 6-10X return on your ad spend, if done properly!
← Watch the video to learn how to apply some adver-thinking to your strategy!
For an ad spend budget of less than $3,000 per month, we recommend learning ads yourself.
For an ad spend budget of more than $5,000 per month, we recommend letting the pros do it.
Presentation Funnel
Webinar Funnel to Sell a Digital Course
Webinar funnels are the gold standard for promoting digital courses, and they still work despite what some gurus may say! Understanding how to think about ads to an evergreen webinar style funnel can yield a 2-4x on your ad spend!
← Watch the video to learn how to apply some adver-thinking to your strategy!
For an ad spend budget of less than $3,000 per month, we recommend learning ads yourself.
For an ad spend budget of more than $5,000 per month, we recommend letting the pros do it.
Application Phone Funnel
A VSL/Webinar Leading to an Application to Get on the Phone to Sell a High Ticket Program
Application phone funnels are some of my favorite to work with because the margins if done properly are HUGE! Selling a high-ticket coaching program ($4000-$20,000) directly from ad is a reality and can bring 3-8x ROAS.
← Watch the video to learn how to apply some adver-thinking to your strategy!
For an ad spend budget of less than $3,000 per month, we recommend learning ads yourself.
For an ad spend budget of more than $5,000 per month, we recommend letting the pros do it.
SLO Funnel
A Low-Ticket Funnel with a Main Offer Followed by a Series of Order Bumps and Upsells to Increase the Average Cart Value
Low-ticket funnels are power tools to build a list of buyers! Understanding how the numbers work in the funnel so that you can actually make money from these is complicated at first. Let me break it down for you so you can bring in an extra $5-10k in your business monthly with little headache.
← Watch the video to learn how to apply some adver-thinking to your strategy!
For an ad spend budget of less than $3,000 per month, we recommend learning ads yourself.
For an ad spend budget of more than $5,000 per month, we recommend letting the pros do it.
Lifestyle Ecom
Funnel
Shopify Store or Funnel to Sell Products that also Promote a Brand
Ecom products are exploding the internet! I learned recently, that purchasing products on the internet increased 12x in 2020! That’s HUGE! Learning how to think about ecommerce in terms of ads to get a 2-10x ROAS is critical to taking your physical products to the moon!
← Watch the video to learn how to apply some adver-thinking to your strategy!
For an ad spend budget of less than $3,000 per month, we recommend learning ads yourself.
For an ad spend budget of more than $5,000 per month, we recommend letting the pros do it.
Funnel type
Discover the best solution based on the kind of funnel you want to promote with ads
Live Launch Funnel
5-Day Challenge Pitching High Ticket Offer at the End
Launches to an online event are all the rage right now! Whether you are teaching for 1 or 5 days, you get an opportunity to interact with your audience and build trust. You can win big as you deliver massive value!
Using ads to help promote your launch is a powerful solution to finding new customers and can get you a 6-10X return on your ad spend, if done properly!
For an ad spend budget of less than $3,000 per month, we recommend learning ads yourself.
For an ad spend budget of more than $5,000 per month, we recommend letting the pros do it.
Presentation Funnel
Webinar Funnel to Sell a Digital Course
Webinar funnels are the gold standard for promoting digital courses, and they still work despite what some gurus may say! Understanding how to think about ads to an evergreen webinar style funnel can yield a 2-4x on your ad spend!
For an ad spend budget of less than $3,000 per month, we recommend learning ads yourself.
For an ad spend budget of more than $5,000 per month, we recommend letting the pros do it.
Application Phone Funnel
A VSL/Webinar Leading to an Application to Get on the Phone to Sell a High Ticket Program
Application phone funnels are some of my favorite to work with because the margins if done properly are HUGE! Selling a high-ticket coaching program ($4000-$20,000) directly from ad is a reality and can bring 3-8x ROAS.
For an ad spend budget of less than $3,000 per month, we recommend learning ads yourself.
For an ad spend budget of more than $5,000 per month, we recommend letting the pros do it.
SLO Funnel
A Low-Ticket Funnel with a Main Offer Followed by a Series of Order Bumps and Upsells to Increase the Average Cart Value
Low-ticket funnels are power tools to build a list of buyers! Understanding how the numbers work in the funnel so that you can actually make money from these is complicated at first. Let me break it down for you so you can bring in an extra $5-10k in your business monthly with little headache.
For an ad spend budget of less than $3,000 per month, we recommend learning ads yourself.
For an ad spend budget of more than $5,000 per month, we recommend letting the pros do it.
Lifestyle Ecom
Funnel
Shopify Store or Funnel to Sell Products that also Promote a Brand
Ecom products are exploding the internet! I learned recently, that purchasing products on the internet increased 12x in 2020! That’s HUGE! Learning how to think about ecommerce in terms of ads to get a 2-10x ROAS is critical to taking your physical products to the moon!
For an ad spend budget of less than $3,000 per month, we recommend learning ads yourself.
For an ad spend budget of more than $5,000 per month, we recommend letting the pros do it.
Budget
Get recommendations based on your planned budget for advertising
$100-$2000 a month in
ad spend
When you first start with ads, it’s only natural to want to spend just a little to see if it works. The most common question I get around ads is “How much do I need to spend to be successful?” Let me teach you a bit about how to think about your budget so you get the most out of it!
Watch the video to learn how to apply some adver-thinking to your strategy! →
$2000-$5000 a month in ad spend
Getting more serious about your paid ads is a powerful place to be! Going from just testing the waters, to actually using ads as a growth strategy can be scary at first. There are some key things to understand about ad budget I want to help you with to make sure you crush the ad game.
Watch the video to learn how to apply some adver-thinking to your strategy! →
$5000+ a month in
ad spend
If you are wanting to spend $5k+ you probably have a validated offer, that is already working organically and other products or services that are helping you thrive as a business owner. Spending big is important, and it’s important you have the right people on your team to help!
Watch the video to learn how to apply some adver-thinking to your strategy! →
Budget
Get recommendations based on your planned budget for advertising
$100-$2000 a month in
ad spend
When you first start with ads, it’s only natural to want to spend just a little to see if it works. The most common question I get around ads is “How much do I need to spend to be successful?” Let me teach you a bit about how to think about your budget so you get the most out of it!
$2000-$5000 a month in ad spend
Getting more serious about your paid ads is a powerful place to be! Going from just testing the waters, to actually using ads as a growth strategy can be scary at first. There are some key things to understand about ad budget I want to help you with to make sure you crush the ad game.
$5000+ a month in
ad spend
If you are wanting to spend $5k+ you probably have a validated offer, that is already working organically and other products or services that are helping you thrive as a business owner. Spending big is important, and it’s important you have the right people on your team to help!
Objective
Find the product or service that fits your goal with ads
I’m looking to dabble in ads and see what they are all about
Everyone’s gotta start somewhere! The ads ocean of information is vast and daunting! Let me help you know where to start and how to approach ads with confidence.
← Watch the video to learn how to apply some adver-thinking to your strategy!
I’m looking to validate an offer and prove it’s the right thing for my desired market
Have a course or funnel that’s finished and ready for eyes? Ads are a great resource to quickly find out how your market will respond to your offers.
← Watch the video to learn how to apply some adver-thinking to your strategy!
I have a proven offer and am looking to scale it to the next level
You’ve put in the blood, sweat, and tears to make your digital/physical product come to life and it’s working! Now to throw some fuel on that fire! Ads are a sure way to scale your business predictably and profitably!
← Watch the video to learn how to apply some adver-thinking to your strategy!
Objective
Find the product or service that fits your goal with ads
I’m looking to dabble in ads and see what they are all about
Everyone’s gotta start somewhere! The ads ocean of information is vast and daunting! Let me help you know where to start and how to approach ads with confidence.
I’m looking to validate an offer and prove it’s the right thing for my desired market
Have a course or funnel that’s finished and ready for eyes? Ads are a great resource to quickly find out how your market will respond to your offers.
I have a proven offer and am looking to scale it to the next level
You’ve put in the blood, sweat, and tears to make your digital/physical product come to life and it’s working! Now to throw some fuel on that fire! Ads are a sure way to scale your business predictably and profitably!
ad Service Type
Pick what fits you best based on your learning style
I want to learn ads myself at my own pace
When you start with ads, it’s only natural to want to understand them a bit before bringing someone into the mix. I’ve got you covered to help you find a solution based on the degree you are ready to jump into ads!
Watch the video to learn how to apply some adver-thinking to your strategy! →
I want to have someone on my team learn ads
Having someone on your team run your ads can often be a cost effective solution to ads if they are the right fit! Let me help you understand how to best think about ads if someone on your team will be running them for you.
Watch the video to learn how to apply some adver-thinking to your strategy! →
I want a guided experience to learn ads myself where I can ask questions along the way
The advertising budget is often one of the biggest line items for expenses in an online business. Making sure you have a firm understanding of what’s going on with ads and be dangerous and running them yourself can be a powerful asset for your business!
Watch the video to learn how to apply some adver-thinking to your strategy! →
I want the expert to run my ads to my validated offer for me
I get it, learning Ads is not for everyone! And it takes a while to really get the hang of them, especially if you aren’t naturally a numbers driven individual. Getting help is sometimes the best solution, especially if you have a proven product and a budget to go all in with ads.
Watch the video to learn how to apply some adver-thinking to your strategy! →
ad Service Type
Pick what fits you best based on your learning style
I want to learn ads myself at my own pace
When you start with ads, it’s only natural to want to understand them a bit before bringing someone into the mix. I’ve got you covered to help you find a solution based on the degree you are ready to jump into ads!
I want to have someone on my team learn ads
Having someone on your team run your ads can often be a cost effective solution to ads if they are the right fit! Let me help you understand how to best think about ads if someone on your team will be running them for you.
I want a guided experience to learn ads myself where I can ask questions along the way
The advertising budget is often one of the biggest line items for expenses in an online business. Making sure you have a firm understanding of what’s going on with ads and be dangerous and running them yourself can be a powerful asset for your business!
I want the expert to run my ads to my validated offer for me
I get it, learning Ads is not for everyone! And it takes a while to really get the hang of them, especially if you aren’t naturally a numbers driven individual. Getting help is sometimes the best solution, especially if you have a proven product and a budget to go all in with ads.
Partnering
Looking for a Facebook Ads Expert to complement your offerings as a service provider?
I run a Funnel building agency, or copywriting agency, or tech service agency and need a connection to a good ads person
Facebook ads is a powerful complimentary service to your agency if you are a funnel builder, copywriting agency, and tech service provider. Check out this video if you are wanting to partner up with someone on the ads side to win big together.
- Watch the video to learn how to apply some adver-thinking to your strategy! →
I am looking for a marketing partner in my business to help run the B2C paid advertising side of my business.
This usually applies to physical product businesses, but can be available for the right info product based business as well.
- Watch the video to learn how to apply some adver-thinking to your strategy! →
Partnering
Looking for a Facebook Ads Expert to complement your offerings as a service provider?
I run a Funnel building agency, or copywriting agency, or tech service agency and need a connection to a good ads person
Facebook ads is a powerful complimentary service to your agency if you are a funnel builder, copywriting agency, and tech service provider. Check out this video if you are wanting to partner up with someone on the ads side to win big together.
I am looking for a marketing partner in my business to help run the B2C paid advertising side of my business.
This usually applies to physical product businesses, but can be available for the right info product based business as well.
get started nowhere's how:
If you’re still not sure where to start with Facebook ads, I’m happy to help. Take the quiz to find the best product or service for you and your social media strategy.
get started nowhere's how:
If you’re still not sure where to start with Facebook ads, I’m happy to help. Take the quiz to find the best product or service for you and your social media strategy.